PORTLAND, Ore. — —
Umpqua Bank has developed a comprehensive financial
literacy program available to parents, teachers and children throughout Oregon,
Washington, California and Nevada. Called Learn to Earn, the program inherits
its name from the bank's existing on-campus banking program for students in
grades kindergarten through eighth grade. The enhanced program offers parents,
teachers and children a full suite of financial literacy resources, including:
easy to implement financial literacy tips for children in preschool to fifth
grade, savings products to help parents and children save together, a
kid-friendly savings calculator, and recommended reading lists that encourage
responsible money management through storytelling.
Based online at www.umpquabank.com/learntoearn,
Umpqua Bank's Learn to Earn program is free to the public and will be updated
regularly to provide new financial literacy tips and resources for parents.
Additionally, Learn to Earn tools are available in all Umpqua Bank stores where
parents - customers and non-customers alike - are encouraged to bring their
children to learn about personal finance and banking firsthand.
"Establishing responsible personal finance habits is a lifelong lesson, one
that's most effective when learned at a young age," said Colleen Toste,
assistant vice president and director of Learn to Earn for Umpqua Bank. "We
understand that children are growing up in a complex world and recognized the
need for a comprehensive program that supports parents, teachers and children.
We're very pleased to introduce these enhanced tools and resources through
Learn to Earn."
According to the Council for Economic Education (CEE),
only 13 states require students to take a personal finance course to graduate
from high school, and many parents and teachers feel ill-equipped to teach
children about finance.
In addition to its in-store and at-home financial
literacy resources, Umpqua Bank plans to rollout a Learn to Earn curriculum for
elementary schools later this year. The financial literacy curriculum, which
will be available for educators to download free of charge, is intended to help
prepare teachers to incorporate personal finance instruction into their
existing lesson plans. Umpqua associates will also be available to teach the
curriculum at schools through the company's Connect Volunteer Program, which
provides each associate with up to 40 hours of paid time off to volunteer.
About Umpqua Bank
Umpqua Bank, headquartered in Roseburg, Ore., is a
subsidiary of Umpqua Holdings Corporation with locations between San Francisco
and Seattle, along the Oregon and Northern California Coast, and in Central
Oregon and Northern Nevada. Umpqua Bank has been recognized for its innovative
customer experience and banking strategy by national publications including The
Wall Street Journal, The New York Times, BusinessWeek, Fast Company and CNBC.
The company has been recognized for the past six years in a row on FORTUNE
magazine's list of the country's "100 Best Companies to Work For." Umpqua
Holdings also owns a retail brokerage subsidiary, Umpqua Investments Inc.,
which offers services through Umpqua Bank stores and in dedicated offices
throughout Oregon. Umpqua's Wealth Management Division serves high net worth
individuals and nonprofits by providing customized financial solutions and
offerings. Umpqua Holdings Corporation is headquartered in Portland, Ore. For
more information, visit http://www.umpquabank.com.
Eve Callahan (503) 727-4188 email@example.com