UMPQUA BANK LAUNCHES 'MADE TO GROW' INITIATIVE TO KICKSTART CONVERSATION ABOUT MONEY

Multi-media campaign includes original short film, podcast series and art installation 

Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (UMPQ), is unveiling an initiative to counter the increasing impact financial stress has on Americans' health. The campaign, which includes an original short film, interactive exhibit and podcast series, is designed to inspire conversations about personal financial growth.

 

According to the American Psychological Association, 64 percent of Americans experience significant stress around money. For millennials, that number increases to 75 percent, and it continues to rise for parents, with 77 percent listing money as a major source of stress. Furthermore, stress-related symptoms are the most common reason people go to the doctor.

 

"The single biggest cause of stress in the U.S. is money and as a community bank, we believe we have an obligation to invest in the health of the communities we serve," said Ray Davis, president and CEO of Umpqua Bank. "Online and in our stores, our goal is to create environments that encourage people to talk about and manage their finances. We've created Made to Grow to inspire and encourage conversations about money, while demystifying the reasons people are often afraid to start them."  


Umpqua's Made to Grow Initiative

Using a mix of original creative content across digital and physical channels, Umpqua's Made to Grow initiative is designed to capture people's imaginations through a compelling mix of film, podcast and interactive exhibition, including:

 

Original Short Film: The Seed + The Moon

The centerpiece of the campaign is an original short film, "The Seed + The Moon," which explores the power of human potential and growth, and inspires viewers to imagine their own potential. Umpqua tapped director Kibwe Tavares and musicians Jónsi of Sigur Rós to create a thought-provoking visual journey of growth, adversity and transformation. Created with CAA, the film premieres online today at www.madetogrow.com, and in theaters across the West Coast. 

 

Podcast Series: Open Account with SuChin Pak

Complementing the film is Umpqua's first podcast, "Open Account with Suchin Pak," which deepens the exploration of money, growth and opportunity. Known for her work as a news correspondent on MTV, Pak hosts candid conversations with guests like "Saturday Night Live" writer Paula Pell, NBA center Myers Leonard, and others who talk openly about struggles they overcame and decisions they made in order to grow personally and financially. Madetogrow.com and social media channels will continue the conversation with interactive content into next year.

 

Exhibit:Growth
Housed in a 40 foot geodesic dome, Umpqua's Exhibit:Growth is an interactive, multi-media exhibition that invites visitors to choreograph their own experience, using individual movements to create a stunning visual expression of their personal hopes and dreams - and the universal pursuit of human potential and growth. Exhibit:Growth will be located in Seattle's Westlake Park,open to visitors September 25 to October 4 from 11 a.m. to 9 p.m. daily.


About Umpqua Bank
 
Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation, and has locations across Idaho, Washington, Oregon, California and Northern Nevada. Umpqua Bank has been recognized for its innovative customer experience and banking strategy by national publications including The Wall Street Journal, The New York Times, BusinessWeek, Fast Company and CNBC. The company has been recognized for the past eight years in a row on FORTUNE magazine's list of the country's "100 Best Companies to Work For," and was recently named by The Portland Business Journal the Most Admired Financial Services Company in Oregon for the tenth consecutive year. In addition to its retail banking presence, Umpqua Bank owns Financial Pacific Leasing, Inc., a nationally recognized commercial finance company that provides equipment leases to small businesses.

 

Umpqua Holdings also owns a retail brokerage subsidiary, Umpqua Investments, Inc., which offers services through Umpqua Bank stores and in dedicated offices throughout Oregon. Umpqua's Wealth Management Division serves high net worth individuals and nonprofits by providing customized financial solutions and offerings. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit http://www.umpquabank.com.