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Our new logo stands for where we're going, while honoring where we've been.

We're excited to introduce a new logo and look for Umpqua Bank. And while there's absolutely no change you need to make, we thought you'd like to know a little about the changes we're about to make.


Our look is changing, but you don't have to change a thing.

Over the next few weeks, you’ll start to see our new logo on our website, correspondence, and digital platforms. But nothing about the operation of your accounts or services will be any different. You’ll still get the same commitment to exceptional service and support, and there’s no need for you to do a thing.

No need to change your debit or credit card.
No need to change your checks.
No need to change a thing!

Unlocking more potential. Umpqua Bank’s new look, and what it means for you.


Grounded in our values, reaching toward the future.

Commitment, premium levels of service and prosperity for customers and communities have always been core values of Umpqua Bank. Keeping the tree as our icon honors those values, while updating it accommodates a broader Western perspective and a forward-looking approach.

The abstract representation of our tree is simple and strong, and the implied motion symbolizes unlimited potential. The color palette and shape reflect the fresh and energetic geography of the West, while the line art in our identity represents a contemporary take on the heritage of our brand. More than anything, our new look signals the potential for the future.